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About Gravity CX

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We become a measurable part of your success.

We launch Zendesk for teams that have outgrown their old helpdesk, rescue instances that have outgrown themselves, and run Zendesk on subscription for support teams of 20 to 100+ agents. Australian-headquartered, accountable to outcomes, not just deliverables.

  • Zendesk Premier Partner since 2019
  • 12+ years in Zendesk
  • Every consultant on staff
  • Fixed price, fixed scope
Zendesk Premier Partner

★ 5.0Zendesk Marketplace

150+Zendesk implementations

Run by ex-Zendesk people

The Gravity CX team
The Gravity CX teamMelbourne, working across ANZ and APAC

Our customers

Trusted by 150+ support teams to get Zendesk right

From the Sydney Opera House to Ezypay, support teams across ANZ rely on us to launch, rescue and run Zendesk.

Sydney Opera House, MYOB,
Pandora and many more
5.0
Zendesk Marketplace
EzypaySydney Opera HouseMYOBPandoraEMU AustraliamycarMontuLovisa

Our story

Started by people who had to live with the results.

Gravity CX was founded by people who had spent their careers inside Zendesk and inside support teams. The pattern they kept seeing was the same: a platform configured to a slide deck, handed over at go-live, and quietly drifting ever since.

So we built the firm we would have wanted to hire.

The firm we would have wanted to hire

  • The senior consultant who scopes your work is the one who does it.
  • The scope is written down before we start, and the outcome is guaranteed.
  • The handover documentation is something your team can actually use.

What we believe

Zendesk consulting is usually sold as hours. We sell the result.

  • Productised engagements

    Fixed price, fixed scope, written guarantee.

  • Outcomes, not activity

    We sell the result, not the hours.

  • No subcontracting

    Every Gravity CX consultant is on staff.

  • Tools that make our work better

    Zendesk OS, our own apps suite, built for our own clients.

  • Australian-headquartered

    AU and APAC time zones, with Privacy Act and APRA/ASIC experience built in.

You buy time and get a to-do list. The consultant gets paid either way. We don’t do that.

The team

The people you’ll actually work with.

  • Chad Susa

    Chad Susa

    Founder, Head of Service

    Ex-Zendesk

    Chad is the founder of Gravity CX. With over 20 years in IT, service management, and customer experience, including senior roles at Zendesk itself, he heads delivery and does the senior technical work on every engagement.

    LinkedIn
  • Hugo Richard

    Hugo Richard

    Head of Growth

    Ex-Zendesk

    Hugo is a partner and driving force behind Gravity CX, combining over a decade of experience in technology, startups, and customer experience. A former Enterprise Account Executive at Zendesk and founder of multiple ventures.

    LinkedIn
  • Matthew Marcucci

    Matthew Marcucci

    Senior Solution Consultant

    Ex-Zendesk

    Matt brings over 13 years of experience designing, implementing, and optimising Zendesk for enterprise-scale support operations. He spent more than a decade at Zendesk itself, leading complex system transitions.

    LinkedIn
  • Jessica Jones

    Jessica Jones

    Customer Success Manager

    Jess brings a customer-first mindset, a sharp eye for identifying opportunities, and a genuine commitment to helping clients get the most out of their Zendesk investment.

    LinkedIn

How we work

Three engagements, one way of working.

  • Zendesk Implementation

    For teams launching from scratch or moving off another helpdesk.

  • Zendesk Rescue

    For teams whose Zendesk has grown messy, slow or unmanageable.

  • Managed Zendesk

    A senior Zendesk consultant on your team, improving it every month, with Zendesk OS.

Australian-headquartered

Close to you, and careful with your data.

  • Melbourne team

    Working AU and APAC hours, so when your support team starts its day, we’re already at work.

  • Compliance experience

    Privacy Act, APRA and ASIC experience built into how we configure Zendesk.

  • Security and privacy

    How we handle access to your Zendesk and your customers’ data.

Questions

The things people ask us first

What is wrong with the way most Zendesk consulting is sold?

Most Zendesk consulting is sold as day-rate hours, scoped on a “we’ll figure it out” basis, and ends with a long backlog your team can’t implement. You buy time and get a to-do list. We don’t do that. We sell productised engagements with fixed scope, named outcomes, and written guarantees.

What does “outcomes not activity” mean in practice?

Fixed price, fixed scope, written guarantee. You buy a working Zendesk: a clean launch, a rebuilt instance, or a continuously improving managed service, not hours of consultant time. If the outcome isn’t met, we keep working at no extra charge.

Why does it matter that every consultant is on staff and not subcontracted?

Quality and accountability. You get the same senior people from scoping through to handover. No junior subcontractor doing the work while a senior takes the discovery call. When something needs a decision, it gets made by the person who built it.

Who leads Gravity CX?

Chad Susa (founder) heads delivery. He owns delivery quality and does the senior technical work. Hugo Richard heads sales and product; he built the offer architecture and runs client scoping. Both are hands-on. You’ll deal with both of them.

Why Australian-headquartered, does that matter?

AU time zones, AU compliance experience (APRA, ASIC, the Privacy Act) and a deep understanding of the AU mid-market. No offshoring the delivery to another time zone. When your support team is having a crisis at 9am anywhere in APAC, your consultant is at their desk.

Book a call

Talk to a Premier Partner.


A 30-minute call. We’ll diagnose your situation, whether that’s a new launch, a messy instance or ongoing optimisation, and recommend the right engagement.

You will get a calendar invite with a video link straight away.

  1. A call about your team and your Zendesk.
  2. The engagement that fits, and why.
  3. A fixed price and a written scope.

Who you might be speaking with

Hugo Richard

Hugo Richard

Head of Growth, ex Zendesk

Chad Susa

Chad Susa

Founder, Head of Service, ex Zendesk

Meet with the Gravity team

Talk to the team
One of a few Premier Partners in ANZZendesk Implementation Partner★ 5.0Rated on the Zendesk Marketplace8 appsBuilt by us, live on the Zendesk Marketplace150+Zendesk implementations